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Capitals Logo Concepts



I’ve had some fun with these lately. I call them primary and secondary marks, but they both could work as a main crest or shoulder patch. Bringing back the Screaming Eagle in some fashion feels like a no-brainer. There are subtle design nods to D.C.’s neoclassical architecture, as well as the three stars. The ‘W’ calls back elements of the Weagle (wingtips) while paying homage to the current secondary mark and 2015 Winter Classic mark (white ‘W’, “CAPITALS” across the center).

by Positive-Mud-8262

8 Comments

  1. mredditer

    These are neat but feel a little simplistic imo. Could see the eagle as a basis for a secondary crest, but there’s no replacing the iconic text logo with the hockey stick T for the main crest.

    I’ve not been a fan of any of the W logos I’ve seen. I wonder how they would look with the Capitol Building silhouette from the Weagle, I much prefer that to the Washington Monument. Either in the negative space at the bottom like the Weagle, or replacing the monument at the top. The Weagle itself is so good though, I don’t want to fix what isn’t broken.

  2. UnderCoverDoughnuts

    I really love the secondary you came up with. Absolutely perfect, imo.

    The primary doesn’t wow me, but I feel like anything with an eagle on it will be compared to the Screaming Eagle logo, even if only subconsciously.

  3. Our current logo is trash hope they do make a change

  4. Decent-Phone-5512

    Hm. How about “No” or “Nnnnnoooooooooooo”

  5. Secondary logo is awesome and is an upgrade over our other W logo. Primary is solid, but definitely not as good as the Weagle.

  6. No_Maintenance_9608

    To me they kind of have a 40’s feel to them. If the Caps were formed just after the war.

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