Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze.
In this week’s episode we talk about the UCI World Cup, Red Bull Rampage, Unbound Gravel, and the rise of disruptor brands. As usual, we finish with Brand, Product, Content (BPC).
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3 Comments
I’m not much of an ON fan but I love their logo
Solid pod guys!Arc’teryx is def making a go of it right now.
Xterra has duathlon series with trail running and mountain biking . Seems like a good team or individual racing fit for you guys to do together sometime