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Should The Coyotes Rebrand If The NHL Returns To Arizona?



While the possibility of an NHL team in Arizona again is years away, it got us thinking: Should the Coyotes rebrand if and when an NHL team returns to the desert?

Let us know what you think in the comments!

#arizonacoyotes #nhl

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28 Comments

  1. The Phoenix Firebirds were the AAA baseball team that played in the Valley before the arrival of the Diamondbacks. But I like the name and logos. But if the bird gets too hot, would it melt the ice? šŸ¤£

  2. This question isnā€™t asked in Seattle about their Sonics! Sure, the Sonics had a longer and more successful history in Seattle, than the Coyotes did in AZ. One title, a couple finals appearances, multiple playoffs. But, when the NBA comes back to Seattle, they will be the Sonics!

  3. Personally, with all of the bad juju over the years and different owners.. and dealing with the local cities.. my gut tells me the NHL is done in the desert much like MLB and Montreal. The Yotes had great plans here.. but the local polticians never showed them one drop of love. We need to remember.. the NHL owned the team for about 4 years. I'm not sure that the NHL was using Alex to just gracefully exit the valley.

  4. No need to overthink this. Coyotes forever. I was a North Stars fan I can tell you that my entire family would do anything to have that name back vs the Wild. There is a reason they wear those throwback jerseys. I grew up in Arizona for the record and our classic jerseys are one of the best in league history. Donā€™t fix what isnā€™t broke when it comes to the team name and logo. Ducks and Kings just went back to the 90ā€™s as a rebrand because it works.

  5. The problem with the Firebirds name is that the Coachella AHL team is the Firebirds and I would think there would be confusion with their affiliation with them.

  6. Not sure why you want to worry about this 20 years in the future. Atlanta and Houston will get expansion. Phx will not get expansion until those cities are settled AND a stadium is under construction. I'm sorry but its the truth.

  7. If Coyotes isnā€™t brought back, I could accept Pumas or Mountain Lions are the branding. Firebirds feel a bit redundant with the Suns

  8. No. I'm not a hockey fan, but the Coyotes Kachina logo is the best fucking logo in sports, hands down.

  9. When the head clown announced the AZ Clown was deactivating the Coyotes, didnā€™t the head clown say something like ā€œ we wonā€™t answer any. What if questions?ā€ After a reporter as what if he loses the auction. So at some point the Head Clown, must have considered the AZ Clown would either lose the auction, not bid on the auction, or it would be delayed. If he did, it considered the scenarios, then heā€™s a bigger clown than he already is!

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