On today’s show, Russ & Rachel welcome Christine Mina, Senior Vice President of Marketing for the Philadelphia Flyers and Comcast Spectacor. We discuss the history of the digital marketing team at the Flyers, how she built the program, their approach to making content, and how initiatives like Gritty & the New Era of Orange came to pass.
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3 Comments
Enjoyed the show again. I'm glad that the marketing department is taking all fans into consideration. It was good to hear. I hope that Danny B. avoid some of the trade rumors floating around. We don't need to swap headaches just for the sake of making a trade. Some of the players looked like they could develop some chemistry with Michkov. I hope that they are allowed to come up and show what they can do. Plus, most of the players that were injured last season are looking healthy again. It's a good sign. Who do you think meshed well with Michkov this past weekend? Is Kolosov done in Philly? Stay tuned…lol.
Great interview. Always enjoy behind the scenes
I remember a friend of mine asked how I liked Gritty. This was the beginning of the season Gritty became the official team mascot. I did not have a clue what they were talking about, actually did not care about a Mascot. I grew to like him/her. As time went on before the Torts/Hilferty/Briere and Jones era. Gritty was getting more Press than the Team. That was not a good sign, as the on ice product was near the bottom. I am glad this young lady stated Gritty is a vehicle to support the team. With the Era of the New Orange, Gritty has taken a step back, the emphasis is back in developing a good on ice product, with a promising future. Can not wait for the day Gritty is holding the Stanley Cup 😊.