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Which logo is better?



Which logo is better?

by Grahamar2001

43 Comments

  1. AdUpstairs9652

    Kachina is art. Kraken is a colored S.

    No bias

  2. foxphace

    Seattle’s isn’t the worst, but feels like a missed opportunity to include more Kraken-like features like tentacles or a beak as some others have mentioned. A kraken is a really cool mascot/team idea, but the S is just kind of meh. Arizona’s is both a nod to the art style and culture of the area, which I think many NHL logos lack, and it also makes it obvious it’s about hockey. Which I think is needed considering the brand recognition struggle a hockey team in the desert would go through

  3. Miller1128

    AZ. Kraken has such a cool opportunity and the S is just okay. It’s just kinda bland.

  4. The logo is the only thing AZ has going for it lol jk.

    But serious, two great logos. Seattle did a great job accomplishing the city’s first letter, sports team colour and keeps the kraken unknown. But the AZ logo is one of the best art logos in sports.

  5. AZ for the logo, Seattle for the color scheme.

  6. Tutelage45

    The kraken logo I subtle and is easily identifiable as the logo of a sports team. The yotes logo, while unique and culturally specific, it doesn’t look like logo of a sports team, I could see it being embroidered on a collared shirt, but that’s about it

  7. Lethbridgemark

    I like both, but Seattle takes it for me. The colors on the Kraken logo are among my favorites for any team.

  8. ExitTheHandbasket

    The Coyotes kachina logo is top-5 all-time NHL/WHL team logos.

    The Seattle logo was a missed opportunity IMHO.

  9. Bright-Telephone-974

    Arizona’s is better. Hopefully Seattle will incorporate a Kraken.

  10. StonerStarsFan44

    The best logo in sports versus a missed opportunity? You are kidding, right?

  11. Pizza_as_fuck

    Kraken fan voting for AZ. Always been my favorite.

  12. sunderedstar

    I like them for different reasons.

    In a bubble on their own, AZ has the more interesting design, but it looks too small on their jerseys, whereas the Kraken S really pops on both home and away uniforms.

    Seattle’s also looks like a baseball logo and feels like a cool blend of long-standing letter based logos like Boston’s and Montreal’s while splashing it with modernity (i.e. the tentacle and eye). For that reason I’m glad the S is the Kraken’s “og” logo that we can fall back on as a classic design whenever even if we experiment with other looks, like the Canucks do with the Stick in Rink C

  13. AdGood2170

    Kachina outnumbers here. I like Seattle’s color scheme for the logo but Zona takes it

  14. SomeDudeinCO3

    I don’t understand the purpose of these posts.

  15. Marrenarb

    Arizona better logo

    Seattle better jerseys tho

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