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@Vegas Golden Knights

Building the Vegas Golden Knights logo



What makes a great logo? How did the Golden Knights land on theirs? Sportsnet and BMW take you inside the process.

31 Comments

  1. Um hello… white sox!? I’m also upset re refers to Boston as the Sox when Chicago’s team was created first

  2. author of THE JANNAH FACTOR at amazon.com books sez: Great, bold, intimidating logo… gray as a nice, original color contrasting nicely with gold… and those "shoulder star" thingies I finally understand. Now for the bad news: A textured, glitzy sort of gold that looks like something Liberace would wear… red that comes almost out of nowhere and really doesn't belong… the striping generally has a boring, clunky look to it. Overall grade: "B," with a great logo and interesting main color offset by glitz, texture, and unimaginative striping.

  3. The best logo is without a doubt Winnipeg. Reusing the Canadian Air Force Logo and throwing a jet on it

  4. The major fail is that Nevada is the "SILVER" state while California is the "GOLDEN" state. So the "Golden" aspect was not originally accepted by the locals, but winning has a way of changing minds.

  5. That's really cool seeing all the detail that went into the jersey along with the logo and color wave. Great job!

  6. I bet all these comments from 8 months ago would never imagine the Knights would go off to the Stanley Finals. Amazing. Go Knights go!

  7. “Something unique, something forward-looking, and a team of the future.”

    Well I’d say that’s spot on. Finished fifth in the NHL. Top five in attendance. Pacific Division Champions. Swept the Kings in the first round of the playoffs. Beat the Sharks in six in the second round of the playoffs. Grounded the Jets in five. Western Conference Champions. And we’re four wins from a #CupInOne

  8. Interesting video. The Pittsburgh Penguins gave their Vegas Gold color to VGK and adopted as a replacement the yellow gold of the Pirates and the Steelers so that VGK could have their unique shade of gold which, even in Pittsburgh, was referred to as "Vegas Gold". The arena seats where the Penguins play still have the Vegas colors. So Pittsburgh donated a lot more to Vegas than Marc-Andre Fleury, James Neal and Ryan Reeves. The result of a survey during the Stanley Cup Final was that 75-80% of Pittsburgh was rooting for VGK to take the Cup, only partly due to Pens being trounced by Caps in the 2nd round of the playoffs.

  9. “Golden Knights” sounds like the keno & midnight buffet special for seniors at the nugget casino!😆 the logos a spartan helmet.Nevada’s the “silver state” 😂so awful.

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