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JERSEYWATCH: 2023 NHL Summer Preview



It’s never too early for NHL JERSEYWATCH! Enjoy this mid-summer preview of what’s new in NHL branding for the 2023-24 season!

Welcome to your first look at the final season of Adidas—who appear poised to go out with a bang. We’ve got a centennial celebration in Boston, the return of something Mighty in Anaheim, a couple of classic comebacks on the way, and four different outdoor games. And that’s just the start!

▪️ CHAPTERS ▪️
00:00 – Intro
01:35 – New at the Draft
03:07 – Anaheim Ducks
04:54 – Boston Bruins
05:39 – Carolina Hurricanes
05:59 – Los Angeles Kings
06:20 – Minnesota Wild
07:01 – New York Rangers
07:34 – Philadelphia Flyers
08:08 – Tampa Bay Lightning
08:24 – Toronto & 2024 NHL All-Star
09:22 – 2023 Global Series
09:56 – 2023 Heritage Classic
11:00 – 2024 Winter Classic
12:16 – 2024 Stadium Series
13:16 – Outro

A long-time feature of Icethetics, NHL JERSEYWATCH tracks what’s new in logo and uniform design every season.

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36 Comments

  1. The Ads give more character to the jerseys, as a fan of European Football I love when a jersey ad is well executed, the NHL will soon learn how to blend them seamlessly into these jerseys for a cleaner look.

  2. As a kings fan, YES! The current look will forever and always be in my heart, but its about time to come up with something new (or old with the Gretzky era unis, wouldnt complain)

  3. The production level of these videos never stop amazing me! You deserve at least 100K subs!

  4. Thought I read a rumor on Reddit that Seattle won’t go the Metropolitans route because the trademark owner is asking a huge sum of money to let the Kraken use it. I think it’d be a missed opportunity to not do the Metropolitans

  5. As an avid jersey collector, i appreciate and thank you for your work to no end

  6. As an LA Kings fan I'm really excited to see what the organization is cooking up behind the scenes for their jerseys

  7. Ducks are probably one of the most unconventional hockey clubs in the league, and I love them for it. They don't make the predictable draft picks, they don't spin the wheel of head coaches, and they definitely are quite adventurous when it comes to making specialty Jerseys. loved the 25th anniversary jersey, and LOVE how different they went with this years anniversary. I see people clamoring that it should have been the inaugural uniform, and as much as I love it- ZZZZZZZZ. So glad they did something new while paying a massive homage to where it all began. I knew you'd be on board with it @icethetics , and I couldn't be any happier 🙂

  8. Was hoping i wasnt the only one that noticed the oddity of the draft jersey and logo mishaps

  9. @icethetics thanks for your hard work putting together this video, letting folks know about what's new with nhl uniforms for '23-'24.

    and yah, i'm def not enthused about fanatics taking over the on-ice jerseys. although for now, PHI did a good job overall with their new primary uniform.🔥

    go bolts ⚡
    all the best, cheers 🍻from southern ontario, canada 🍁

  10. Hoping the Bruins use their current third as a base for the anniversary jerseys. Will be interesting to see if they do introduce a new third. Since the 2010 WC I've always hoped they'd do something with yellow/brown

  11. Love the new Ducks jersey. Can't wait for Winter Classic jerseys. Seattle has one of the best home jerseys imo

  12. Definitely excited for the Winter Classic Uniforms! But I really hope the Oilers have a great Heritage Classic jersey. I love the team, but man. Our jersey history, is pretty boring lol

  13. You know you addicted to hockey jerseys when this intro got you hyped af more than most things

  14. What's wrong with ads on the front of the jerseys? I mean, there are ads on the back, but no one complains about them. As for the ducks, their "established in 2006" is no more than a changing of the ownership of the team. They just wanted to make their third jersey look good.

  15. What bothers me the most about jersey adds is the colors. They don't fit the jersey at all

  16. I have a question for people, I'm kinda new to hockey, does the global games count towards the team regular season record?

  17. Love the Ducks logo! Not sure about the eggplant purple, but get why they used it. In house creative for the Wild… WTF?!

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