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@Carolina Hurricanes

The STM logo fiasco made me muster the courage to display a couple of my concepts for a Hurricanes rebrand



I know it’s blasphemy to some, but I’ve been having fun with it. I think our franchise is close to some great jerseys / logos but just haven’t quite cracked it imo.

The current logo is a great base, just needs some more dimension which I tried to add. I also wanted to move away from red because of the over-saturation in the league, as well as it not really tying into the imagery of a hurricane. I wanted to go with green to pay homage to Raleigh as “The City of Oak” and obviously a nod back to the Whalers without aping that brand completely.

I am in no way claiming my concepts are solutions to the logo / brand controversy, just throwing out my ideas after wayyyyyyyy too long working on these lol. I’ve drawn up probably about 50 different uniforms and logos for the Canes over the past few months haha, I love designing

Let me know what you think!

by jopcylinder

5 Comments

  1. ExtremepcVA

    I really like the white and black logo similar to the middle one that they keep putting on merch and stuff around the stadium. I think that on the middle one would be really nice.

  2. Allmighty_ACE

    I love our current Black home sweaters. The White aways can go kick rocks as they look like Rags copies.

    We need a cooler alt and wish we would just keep using the 25th anniversary ones. So clean and nostalgic.

  3. HeavyMoneyLift

    OP, could you do the middle one but in a black/white/red scheme?

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